According to a new survey, “Special Report on Women’s Wellness 2017,” released by Everyday Health, women remain a powerful, dominate force in healthcare: as patients, professionals, caregivers and decision makers. In fact, women make 80% of all health and wellness decisions–from picking healthcare professionals, hospitals and clinics–to purchasing health and wellness products, programs and packaged goods.
In defining “wellness,” the research and editorial teams took a holistic and macro view of health plus a micro, day-to-day focus. The results show differences between generations and geographies in wellness determinants and aspirational goals, but striking similarities in wellness busters and boosters. Survey findings include:
- 69% of women identify financial security as one of the top values that matter most to their overall wellness, with 1 in 2 worrying about their finances weekly
- 81% of women are not getting a good night’s sleep on a weekly basis
- One-third of the respondents, across all age groups, are more afraid of loneliness than a cancer diagnosis
- Only 50% feel “loved, cherished, supported or special to someone else”
- Two-thirds of respondents selected “amazing food” over “amazing sex” when asked which of the two options they “craved.”
- 1 out of every 2 respondents worry about the health and wellness of someone else on a daily basis
Survey highlights indicate that body image continues to be a lens from which women view their wellness and self-worth:
- Nearly 75% of women surveyed claim body and self-image negatively affect their wellness
- 68% felt “more secure because of my rocking bank account” than her “rocking body.”
- 7 out of 10 women would prefer to be known for their brains over their bodies
After an in-depth review of research revealed a lack of data on the totality of factors that play a role in how a woman feels about herself in the context of wellness, the survey was developed. After the results were in, interviews were conducted for reactions and commentary. Discussions about what data really mattered and what were the proverbial aha moments ensued, in addition to, how to bring the data to life and how to create ‘responsive content’ as an authoritative publisher. The Special Report is divided into 11 sections including: “The Stress of Anxiety,” “Harassment Reckoning,” “Sexual Health and STDs,” “Sleep,” “Millennials,” “Finances,” “Work-Life Balance,” “Body Image and BMI” and “Wellness Predictors.”
“I personally had a few wake-up calls and moments of reflection while pouring over the data,” said Lisa Kennedy, Executive Vice President and GM of Everyday Health. “I’m inspired by the events of the day and the need for all of us to step out of our own echo chambers and unpack what really determines the quality and totality of a person’s wellness. By better understanding that, we can offer better content, support and tools.”
“We want to change the conversation from ‘here’s what’s wrong’ to being solution oriented, and focus on how we can fix these issues moving forward. The best way to solve a problem is to get to the root of it,” said Maureen Connolly, Editor-in-Chief of Everyday Health. “We’re building a community online and on social through #OwnYourWellness and by creating content that makes us smarter, stronger and bolder.”
The report is comprised of survey results and analysis of 3,000 U.S. based women, ages 25-65 across a geographic, economic, and cultural spectrum. Included alongside the results are reactions and perspectives to the data as well as practical tips from more than a dozen renowned and influential experts such as New York Times bestselling author Dr. Christiane Northrup M.D., Dr. Mike Varshavski, Family Medicine Physician and Most Followed Doctor, Mayo Clinic’s Director of Women’s Health Stephanie Faubion, MD, Laura Berman, PhD, Lauren Streicher, MD, attorney Gloria Allred, and authors Ann Shoket and Jennifer Weiss-Wolfe.
FOR MORE INFORMATION
SOURCE Everyday Health, https://www.everydayhealth.com
The survey design included a “This or That” mechanism to get at hyper-timely truths. The response was overwhelmingly positive. As a result, Everyday Health is encouraging everyone to take the “This or That Women’s Wellness Quiz” and see how their responses compare. To read the full Special Report on Women’s Wellness 2017, please click HERE. For the “This or That” quiz, please click HERE.
About Everyday Health
Everyday Health, Inc. (NYSE: EVDY), is a provider of multimedia content, tools and information services for audiences of health and wellness consumers and healthcare professionals.
Stephanie van Sasse
Office: (212) 886-6712