Many people take vitamins and dietary supplements. Increasingly, they’re likely to give supplements to their pets, too.
As many as a third of U.S. dogs and cats may receive vitamins or supplements. The most common are multivitamins, supplements to support arthritic joints, and fatty acids to reduce shedding and improve a coat’s shine, according to a 2006 study published in the Journal of the American Veterinary Medical Association. Pet owners also may give probiotics to alleviate gastrointestinal problems or antioxidants to counteract the effects of aging, such as cognitive dysfunction.
With a growing population of aging, overweight dogs and cats, the market in 2015-2019 for pet supplements is expected to increase as sales approach $700 Million, according to a report released today by market research arm Packaged Facts. Three factors driving this surge include:
1. Pet obesity/weight management
2. Senior (aging) pets
3. Premiumization marketing in relation to natural and organic pet supplements
Do dogs and cats need vitamins and supplements? And are they even safe? Experts say some work, others don’t, and some aren’t necessary and may even be harmful to pets. [For more on the pro’s and cons associated with this debate, check out the link, http://pets.webmd.com/dogs/guide/dog-vitamins-and-supplements]
Press Release Below
SOURCE: Packaged Facts
Packaged Facts: Pet Supplements Market to Soar Between 2015-2019 as Sales Approach $700 Million
ROCKVILLE, Md., March 23, 2015 /PRNewswire/ — The U.S. pet supplements market is on the precipice of a revival. Between 2010-2014, the market fell from the double digit growth rates enjoyed during the first decade of the millennium to a more modest compound annual growth rate (CAGR) of 4% as a tepid economic environment waylaid the segment’s momentum. But with America’s discretionary spending on the uptick, along with a myriad of other essential pet industry-specific factors, the next five years will mark a return to form for pet supplements. Sales are expected to increase from $541 million in 2014 to exceed $697 million in 2019.
The findings were featured in Pet Supplements in the U.S., 5th Edition, a recently released report by market research publisher Packaged Facts. To purchase the report or to obtain more information, visit: http://www.packagedfacts.com/Pet-Supplements-8773200/.
Packaged Facts identified several key pet industry-specific factors that will impact the future of the pet supplements market both now and for the foreseeable future. Three of the most essential factors include:
1. Premiumization marketing in relation to natural and organic pet supplements: Market share of natural and organic pet supplement sales almost doubled between 2008 and 2014, going from 6% in 2008 to 11% market share in 2014. The approach used by many pet supplement marketers is to create premium and super premium products. This “premiumization pressure” is a potent driver for increasing sales of natural and organic products, since these concepts increasingly also equate to “natural.” Pet owners are willing to spend more if they believe the products offer superior health and wellness benefits, and this connection will help increase sales growth of natural pet supplements.
2. Pet obesity/weight management: There is no question obesity in pets is a significant problem in the U.S. There is enormous potential for rapidly expanding this category of products over the next five years. The key for pet supplement marketers is to get pet owners to care about weight management for their pet at the same level as people care about their own weight gain and the rising level of obesity amongst people.
3. Senior pets: Elderly dogs and cats are a major pet demographic in the U.S., with a third of cats and dogs being seven years or older. Dealing with aging pets is invariably something on the mind of many pet owners. Almost half of all pet owners in Packaged Facts’ January 2015 survey were buying age-related food and nutrition products for their pet. Based on these survey results, there is clearly a market for elderly pet products that marketers can tap into.
Pet Supplements in the U.S., 5th Edition makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective players can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data Pet Supplements in the U.S., 5th Edition offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables, and graphs. For more information on this and other reports in Packaged Facts’ industry-leading pet market research catalog, please visit: http://www.packagedfacts.com/.
About Packaged Facts – Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods, and pet products and services. Packaged Facts also offers a full range of custom research services.
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SOURCE Packaged Facts